A marketing foundation
Your website is a valuable business marketing asset, so marketing principles, SEO friendly website design and a user-centric experience underpins my approach. The most effective websites are built upon solid research that identifies potential customers, anticipates what they want and works out the best way to beat the competition and attract them through search engines.
Before we start building your website, we’ll make sure we have the vital elements in hand; if you need some help getting this right before we start, I can help. You’ll get off to a great start with optimum technical and on-page SEO; I’ll make sure that your site is properly indexed and I’ll set up your Google analytics or other performance monitoring tools. You’ll be able to focus on metrics that actually matter as you develop your digital presence.
Room to grow
Central to your business, your website design will be closely aligned to your business strategy, but that doesn’t mean you need to tackle everything at once. You want your business to grow and evolve; it’s logical that you will need the same for your website. My approach will help you to identify and prioritise your immediate business needs, whilst leaving plenty of scope for future development when the time is right.