Surprising SEO insights for life coaches

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Surprising SEO insights for life coaches To attract potential clients to your life coaching business through your website content, you need to focus on three things.    Firstly the obvious – what do you offer that your potential coaching clients need?  Next, what do potential clients typically type into a search bar when they research […]

Rank faster by avoiding this common low competition keyword trap

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Rank smarter by avoiding low competition keyword traps This post was prompted by the volume of posts I’ve seen recently that have hyped up low competition keywords as the answer to your SEO and search engine ranking problems.  Let’s just burst that bubble once and for all – they’re not.  If you take this keyword […]

How to curate content your audience will love

How to Create Curate content your audience will love What is content curation? At its most simple, content curation is the process of gathering, organising filtering and presenting relevant information on a particular topic.  When you curate content, it is not original and it’s not usually content that you own.  But don’t fall into the […]

Which is better – paid search or SEO?

Paid search or SEO – which is better? One of the most common questions posed by business owners has to be ‘Which is better – paid search or SEO?’  You only have a limited amount of resources, whether that is time, money or both. The answers, particularly on social media are most often offered by […]

How to set SEO goals

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How to set SEO goals for your business Many business owners only discover SEO when they’ve exhausted other ways of increasing their website traffic. At this point, anything can happen and for many, it can be a frustrating endeavour.   Unless you are quite clear in what you are trying to achieve, you can get […]

What are keywords and how can they make or break your SEO?

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What are keywords? If you have a website and have never done detailed keyword planning for your content, this post is a good starting point.  It assumes no significant knowledge of keywords or website SEO. A simple definition Keywords are the words or phrases that people use to find information on the internet.  They are […]